Emerson

Emerson is a brand that was created and introduced by the founders of the Basehit company with the aim of exploring new and innovative ideas, independent of existing commercial labels. Emerson was born in 2004 in Athens.
What started as a new challenge for the two brothers quickly gained enthusiastic consumer acceptance and gradually evolved into an iconic street-style brand that provides contemporary clothing for those who are seeking comfort, quality, and performance at affordable prices.

But what about the brand's name? The two brothers wanted a meaningful name that could encompass and embrace their new ideas and philosophy without fear.

They found the name "Emerson," a famous American name used in both North and South America, which describes a person who is brave and strong, just like their attitude.
Additionally, Ralph Waldo Emerson was an American philosopher, poet, and leader, whose work inspired the brand's motto, "keep it simple."

Emerson and Basehit stood side by side, as two brothers would, sharing common characteristics and unique differences that shape their individual personalities. This harmonization between the two brands highlights the quality and character of Emerson, while the name reflects the strength and simplicity that are fundamental principles of the company.

Emerson offers collections for both men and women:

Emerson For Men:

• Short-sleeved shirts and t-shirts
• Sweatshirts, jackets, and coats
• Pants and shorts

Emerson For Women:

• Easywear collection that offers style and comfort for both outdoor adventures and everyday life
• Short-sleeved, sleeveless, and tank tops
• Sweatshirts, jackets, and coats
• Pants

The extensive Emerson collection for both men and women ia waiting for you to explore. Upgrade your youthful outerwear look with casual clothing, accessories, and footwear, choosing from a wide variety of products.