Under Armour
The history of Under Armour began with the recognition of a need for high-quality sportswear and equipment that could provide comfort and freedom of movement. Under Armour was founded in 1996 by the 23-year-old Kevin Plank, a former captain of the University of Maryland's rugby team. He created his first moisture-wicking synthetic fabric undershirt to address his own discomfort when changing into a sweaty undershirt during rugby matches. Plank perfected his design in his grandmother's basement in Washington, D.C., and distributed some of the prototypes to his former teammates and friends who were starting their careers in the NFL.
Plank named his company Under Armour, using the British spelling, because the British version had a toll-free phone number available, unlike the American "Armor" spelling. He loaded his car's trunk with these innovative garments and started a journey along the U.S. East Coast to promote his products.
In 2003, Under Armour launched its first television commercial with the slogan "Protect this house," aimed at strengthening the sense of teamwork. Currently, one of Under Armour's most successful product collection, is its basketball shoes with the signature of Stephen Curry from the Golden State Warriors. These shoes are considered highly successful and have even outsold Nike and Adidas basketball shoes in the United States, following the footsteps of Nike's legendary Air Jordan collection.
Under Armour Clothes:
Under Armour offers a range of clothing collection, including HeatGear for hot weather, ColdGear for cold weather, and AllSeasonGear for intermediate temperatures. These lines incorporate well-known technologies in the training industry to meet athletes' various needs, enhancing performance and comfort with dynamic colors and designs.
Under Armour Shoes:
Under Armour's footwear is designed for durability and practicality, incorporating technologies like UA HOVR for shock absorption and energy return and Micro G for lightweight shock absorption. From running and training to basketball and the gym, Under Armour shoes provide comfort, support, and performance.
Under Armour Accessories:
In addition to clothing and footwear, Under Armour offers a variety of accessories to complete its range of sports gear and clothing. These accessories are designed to provide comfort, protection, and functionality during both athletic activities and everyday life.
Under Armour offers an extensive sports collection for men, women, and children. Explore and renew your workout style with a wide range of products, including shoes, clothing, and accessories for various sports and training activities.