adidas
Adidas today is the largest manufacturer of athletic goods in Europe and the second-largest in the world. It was founded in 1949 by Adolf "Adi" Dassler and is one of the leading and most recognizable companies in the sports and fashion industry.
The distinctive three stripes on clothing and shoes, as well as the iconic "trefoil" logo, are among the longest-standing and most widely recognized trademarks.
Adolf "Adi" Dassler, the son of a poor German family, began as a cobbler in a war-torn Germany after World War I. His passion, as a devoted track and field runner enthusiast, was to create the perfect athletic shoe that would protect athletes from injuries and improve their performance.
In 1920, at the age of just 20, he made the first pair of track and field training shoes in his mother's laundry room. Four years later, along with his brother, Rudolf, he founded Gebruder Dassler OHG, which employed 12 workers, mainly family members, and produced shoes for soccer, tennis, and running. From the beginning, Dassler placed a strong emphasis on the performance and safety of the shoes. For this reason, he met with doctors, coaches, and athletes, carefully listening to them in an effort to design the perfect shoe.
The Dasslers recognized early on the value of having top athletes wear their shoes in major sports events, such as the Olympic Games and the FIFA World Cup. The beginning of this was in the 1928 Olympics in Amsterdam, where nearly half of the athletes wore Dassler's shoes.
The success of Jesse Owens later confirmed and enhanced the good reputation of Dassler's shoes. Soon, countless letters from national team coaches from around the world arrived at the two brothers' office, asking them to send the shoes they produced. The business of the two brothers skyrocketed, and their company was selling 200,000 pairs a year until the start of World War II.
However, the war dealt a powerful blow not only to the sales of athletic shoes but also to the relationship between the two brothers. The two men had fundamentally different personalities, and a simple misunderstanding was enough to change their destinies completely.
In 1948, the two pioneers of athletic footwear separate their ways. Adi Dassler founded Adidas on August 18, 1949 (the same day he trademarked the three stripes on the shoes). Rudolf Dassler founded Ruda (later renamed Puma), using his own initials as the name and adopting the iconic leaping cat logo, symbolizing power and speed.
In 1963, Adidas began producing soccer balls, and four years later, they ventured into manufacturing athletic clothing. In 1972, they became the official supplier for the Olympic Games in Munich.
Adidas Clothing:
Discover clothing from timeless collections that revive the classic adidas originals aesthetics, offering both comfort and style. Iconic track jackets with a vintage feel and track pants with a retro design in various colors are a sure choice for a successful casual look.
Clothing for every sport from the adidas performance series features constantly evolving technologies that elevate training levels and create the right conditions for better performance in any sport or athletic activity.
But there's also easy-to-wear attire that accompanies you in your daily life in any activity with the adidas sportswear collection, designed to provide comfort and ease in their combinations.
Adidas Shoes:
Classic and timeless sneakers that have created a category of their own in fashion footwear, beloved by all ages and generations.
There are also performance shoes for every sport with careful designs that meet the requirements of each sport and continually evolving technology that improves comfort, performance, and the experience of athletes.
Adidas Accessories:
Adidas ensures that it complements every everyday and streetwear outfit with a unique character and proposes comprehensive collections of accessories for every sport, always aiming for an effortless and authentic style.
Socks: Adidas performance socks offer comfort and shock absorption during exercise while adding style to your athletic ensemble. Step out with an unwavering streetwear style by choosing adidas originals socks combined with your favorite sneakers.
Hats and Beanies: Adidas hats and beanies provide protection from the sun and cold while adding timeless style to any outfit.
Gloves: Adidas gloves offer a good fit and protection during workouts, whether it's in the gym or outdoor activities.
Bags: Backpacks, gym bags, and waist bags from adidas provide comfort and functionality for your travels while including special compartments for laptops, shoes, and other items, making training and daily life more convenient.