Body Action

The passion for fitness and fashion led to the founding of the company Body Action in 1994 with the aim of offering a unique and authentic style of clothing, especially for athletic activities and beyond.

Instinctively wanting to meet the needs for alternative clothing that combines sportswear with casual fashion, Body Action became one of the pioneers in introducing the strongest fashion trend of recent years, athleisure, to Greece.

This transition towards more comfortable and relaxed clothing, suitable for any time of day, transformed athleisure into a way of life.
Through innovative production processes and the use of new "smart" fabrics with demanding technologies, Body Action created even more premium collections.

The smart all-day clothing, consistently designed by the bda team, aims to give consumers confidence by providing high-quality clothing that combines comfort and style, enhancing the sense of elegance.

The evolution of Body Action continues, based on its athletic roots, recognizing the importance not only of the fit and functionality of clothing but also of maintaining a balanced relationship between quality and price.

BDA embraces every body and believes that fashion reflects the trends of each era, which now more than ever encourage us to take care of ourselves, our bodies, and engage in activities that promote well-being.

Body Action continues to expand its brand in various modern markets worldwide, enjoying exceptional acceptance from consumers in different countries.

The extensive Body Action collection for men and women is waiting for you to explore!
Refresh your athletic style with casual clothing, shoes, and accessories for your everyday activities, choosing from a wide variety of products!